No More F**ks Given in Dry January

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Hello, lovely people!

In this week’s Cali Sober Mom podcast episode, Britney and I sat down with Shelby, the founder of Betty Bloom and marketing director for Happy Days Dispensary in New York. It wasn’t just another chat—it was a rallying cry for women navigating an industry still tangled in outdated systems.

We talked about the uncomfortable realities: our ability to "play the game"—even when it’s rigged, the pressure to stay quiet for fear of being blacklisted, and the challenge of watching brands market empowerment while their actions fall short.

But here’s the truth: Women are leading this space. Not just as founders or marketers, but as the primary consumers driving the growth of cannabis and hemp products. Yet too often, the marketing choices reflect everything but us.

Finding Your Lane—And Staying in It

Shelby’s insight hit home: "I’m staying in my lane. If I find people who don’t align with me, I keep it transactional. But my real work happens with those who share the vision."

This isn’t about exclusion or confrontation—it’s about focusing on collaboration, shared goals, and lifting each other up. We’re building our own paths—one community event, one honest conversation, and one courageous act at a time.

Let me know where your focus is—and let’s keep pushing forward together.

And speaking of women shaping the industry, check out GreenState's article on women smoking cannabis. It highlights how women are changing the conversation and leading the way—even when the odds are stacked against us.

-Monica

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What if Dry January Wasn’t About “Quitting”?

Dry January always felt like a challenge I wasn’t sure I wanted to take. The idea of giving up something never quite clicked for me. But what if it wasn’t about quitting at all?

Here in Louisiana, January isn’t the end of the party—it’s just the beginning. King’s Day on January 6th kicks off Mardi Gras season, and the celebrations are in full swing. Trying to “restrict” during a season like this? Not exactly appealing.

But the Cali Sober approach flips the script. It’s about exploring options, not restricting choices. It’s about adding in things that support your life, not just taking things away.

In my latest blog, I share how shifting from a mindset of restriction to one of possibility changed how I approach Dry January—and how it might change things for you, too.

Read the full piece here

What are your thoughts on Dry January? Is it about giving up, or are you ready to add something new while keeping the celebrations going?

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