Stop Being Distracted—The System Is What’s Failing Us

From cannabis drinks to corporate control, it’s time to uncover the patterns, question the players, and demand a future built on transparency—not profit over people.

Author

Monica Olano
November 26, 2024

When I first published a blog about BRĒZ’s sponsorship, I wasn’t prepared for the response. My inbox filled with private thank-yous—messages from people who felt I said what needed to be said.

While I’m grateful my words resonated, I’m also troubled. Troubled that so many felt the need to stay silent, to thank me privately while avoiding speaking out themselves.

But here’s the thing: this conversation is bigger than one sponsorship. It’s about patterns that repeat across industries—about how corporations blur reality and fiction, fuel controversy, and consolidate power, all while shaping what we consume.

From WWE’s spectacle to cannabis beverages’ rise, these patterns remain the same. The cannabis industry promised to be different, but if we don’t pay attention, it risks becoming just another cog in the corporate machine.

This isn’t just a business question—it’s personal. What kind of industry do we want to build, and who do we trust to lead it?

Cannabis Beverages and the Corporate Playbook: What Consumers Need to

Have you ever stopped to think about the stories behind the products you buy? Beyond the flashy marketing campaigns and carefully curated images, there's often a darker truth—a pattern of exploitation, manipulation, and complicity that repeats itself across industries. Today, I want to take you on a journey, connecting

calisobermom.com/blogs/blog/cannabis-beverages-and-the-corporate-playbook

It’s time to ask the hard questions—and demand better. I break it all down in my latest blog:

Together, we can build something worth believing in.

-Monica

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